The Velvet Curtain Newsletter V4 - Stay Outfront in Marketing

Marketing Strategy, Technology and News from Outfront Solutions

Author

Nicole DeMeo
August 09, 2023

“Opportunities multiply as they are seized.”

– Sun Tzu

In this issue

  • Our AI Crystal Ball

  • New Article: Privacy & Personalization

  • ROI Velocity

  • Our YouTube Channel

  • Case Study: Quantum Insurance

  • Upcoming Event: Strategically Telling Your Business Story

  • ICYMI: Industry News Worth Noting

Welcome to our AI Crystal Ball

It’s no secret that we use AI marketing technologies to understand what’s on people’s minds so we can connect, inform and engage (while respecting privacy – see article below). So, we consulted our AI genie to find out how business people are feeling about AI and tech in general.

Tell us if this sounds familiar:

“I know there are great martech products out there that can help me do things faster and better, but I don’t have time to figure out which ones to use.”

“I’m busy enough with my day job. I don’t want to be a technologist. Just show me what they can do for me.”

If this is you, get in touch. We get it. And we can make it easily understandable for you and offer some ways to get informed and comfortable.

Stay human!

Jeanine & Nicole

“The market for AI has a current value of nearly $100B and is expected to grow twentyfold by 2030 up to nearly $2 Trillion.”

– Statista

FROM OUR BLOG

New Ways to Personalize Content for Customers Without Violating Their Privacy

Customers want personalization and privacy. Marketers want customers. Both need more efficient, effective, and legal ways to find each other, be informed, and engage. It’s finally possible to meet these needs through content without profiling and the path is easier than you might think. Have thoughts or opinions? Hit reply and let us know.

ROI VELOCITY

Who’s not looking for more, faster, better ROI? Luckily, we found out where they’re hiding. Learn more here, and below are examples of how our strategies, marketing and technologies are being used and how well they work.

Results we’re seeing:

  • A financial services client increased qualified lead growth by 15x and reduced customer cost-per-acquisition by 77% with new branding, topic data, content production, and SEO.

  • A health services client increased organic web traffic by 100% with topic data, content production and distribution, and search advertising.

  • A wellness brand client grew revenue by 500% and was ROI positive in two weeks with a brand and marketing ecosystem refresh, data, content, SEO and search advertising.

OUR NEW YOUTUBE CHANNEL

We started Outfront Solutions in 2020 at the start of the pandemic to be of service and share our vast experience through webinars and podcasts. Fast forward to today and we’ve given nearly 40 webinars for organizations as diverse as the Association for Corporate Growth, LeadHERship Global, C-Suite Network, SV Links, National Venture Capital Association, How Women Lead, UPWARD and more. From AI martech tools to sales materials that rock - we’ve got ‘em covered, and they’re free!

You may enjoy these favorites:

CASE STUDY: QUANTUM INSURANCE

If you think insurance is a dull and necessary evil you’ll appreciate this company and executive brand redo. We reflected the CEO’s broader view that insurance should be an instrument of wealth, not just another bill to pay, and showcased her extraordinary skills and dedication to seeing people thrive financially. Shameless plug: We’re business and personal customers of Quantum as well.

UPCOMING EVENT

UNBOXING GROWTH WEBINAR: Strategically Telling Your Business Story [Host: LeadHERship Global & The C-Suite Network]

Stories are a strategic way to connect with your audiences. In fact, storytelling is an essential business skill! But what makes a compelling business story? What stories should you have ready to go in your own Story Library to use in meetings, podcasts, media interviews and keynotes?

In this webinar, we’re joined by Melissa Reaves, master storyteller and author of a best-selling book, The Story Teller’s Mind Movie.

ICYMI - INDUSTRY NEWS WORTH NOTING

The New Yorker ran a very cool experiment with Writer (the AI tool) to see how accurately the LLM could mimic an individual journalist’s style.

Nicole DeMeo & Jeanine Moss

Outfront Solutions is a tech-driven marketing firm delivering omnichannel communications, meaningful differentiation, and AI customer acquisition programs.

SCHEDULE A CONVERSATION WITH US IF. . .

  • You want to launch, grow, and increase valuation.

  • You need to align your executive brand with your company brand.

  • You want guidance on new martech options to save money and accelerate growth.

  • You want to protect and/or build your reputation.

  • Saving money and optimizing your budget is a priority.