The Velvet Curtain Newsletter - Stay Outfront in Marketing

Marketing Strategy, Technology and News from Outfront Solutions

Author

Nicole DeMeo
June 07, 2023

Nicole DeMeo & Jeanine Moss, Founders

Outfront Solutions is a tech-focused marketing firm that helps you seize opportunities to differentiate, outperform competitors, and build meaningful customer relationships.

 

There are decades where nothing happens, and there are weeks where decades happen.

Multiple Attributions

In this issue

  • Know What Content Converts Best Before You Invest

  • Introducing Two New AI Technologies

  • Next Steps: Upcoming Events & Video Recordings

  • We have a #WomenOutfront Winner

  • ICYMI - Industry News Worth Noting

Hello !

We’re in the air again meeting with clients across the country to advise on the latest ROI-producing marketing technologies (martech), and re-tooling branding, go-to-market and marketing in the Age of AI. We believe the winning formula is to use AI to be even more human.

While employing AI in our daily work and helping educate others about the pleasures, pitfalls and use cases (see our 4/17 Unboxing Growth video recording and upcoming ACG Webinar on 6/15 below), we are proud to support non-profits and companies for human flourishing, societal alignment, and responsible AI.

In a world that’s changing quickly we can make you this guarantee: this newsletter will always provide news you can use, and be a source of information you can trust. We will always seek to deliver what’s in your best interest.

Let’s do this!

Jeanine & Nicole

89% of senior executives agree that the demand for content has increased significantly - but only 28% of practitioners consider their organizations good or very good at delivering content.

Adobe Survey

FROM OUR BLOG

AI-Driven Topic Data To Power Your Content Marketing

There’s no better way to attract people who are ready to buy than by offering them the right content at the right time. That’s what our partner’s proprietary AI-driven Topic Intelligence™ platform does. Employing AI (artificial intelligence) + ML (machine learning) + NLP (natural language processing) it identifies and contextualizes topics and keywords, and learns what matters most to your brand. With that, you can write content that converts (we do it for you with AI-assist), including articles, social media, SEO improvement (we do that, too), and sponsored content placed on contextually relevant platforms (yes, we can!).

Our strategies, technologies and solutions let you drop into the conversations with the highest engagement potential to attract real buyers, not just clicks.

INTRODUCING TWO NEW TECHNOLOGIES

One Platform to Rule them All

You can find dashboards that integrate omnichannel marketing sources to give you a view of data. But what you can’t find is one that is able to predict results, track against those results, and let you optimize – in real time – on a granular level (e.g. offers, promotions, content). And, it’s affordable. Some of the ways to use this very cost-effective tool is to:

  • Perform a diagnostic on your current marketing channels.

  • Create projections to estimate marketing spend (with or without prior data).

  • Produce stunning visuals for CEOs and boards to show results (this is HUGE!).

  • Deliver predictable growth.

Learn more about how to predict, manage and optimize your marketing budget all in one place.

Stay Human With Zenapse

Everyone says that AI isn’t emotional. But perhaps it can help us have higher EQ? Zenapse is a new AI-powered SaaS platform that captures what people think, feel and believe and predicts the products, messages, content and offers that are most likely to be motivating in the moment.

And good thing, because 95% of decisions are unconscious and emotionally driven, according to Professor Gerald Zaltman in Harvard Business Review.

We like it because it’s 100% privacy compliant, brings a critical level of humanity into digital marketing and is proven to increase conversion rates. See Janis Nakano Spivack tell the Zenapse story on our Unboxing Growth webinar.

UPCOMING EVENTS

ACG WEBINAR: A Guided Tour of AI Martech Tools for Scalable, Repeatable Growth [Host: Association for Corporate Growth]

Discover top marketing technology (martech) tools for effectiveness, efficiency and budget optimization during an AI technology tour with “innovation guides” and career CMOs Nicole DeMeo and Jeanine Moss.

Get exclusive visibility into new marketing technologies for audience targeting, content production, channel selection, media distribution, measurement and budget optimization.

UNBOXING GROWTH WEBINAR: Got Thought Leadership? (Or a Book) Now What? [Host: LeadHERship Global & The C-Suite Network]

Get more value from your thought-leadership and monetize your expertise - while advancing yourself and your business!

DON’T MISS OUR ON DEMAND VIDEO RECORDINGS

  • Making Sense of ChatGPT, Bard and Other AI Tools

  • 3 Ways AI is Driving Customer Acquisition

  • 5 Ways Emotional Intelligence Can Help Your Marketing

MEET OUR #WOMENOUTFRONT WINNER

Get Outfront and Lead!

Women’s History Month got us riled up. Why is women’s advancement taking the proverbial “two steps back,” and rarely one step forward? Fewer women entrepreneurs are getting funded and fewer women are in the C-suite than just a year or two ago.

So we offered a complimentary Personal Brand Transformation package nominated by our followers on social media – and Lexi Caselli, certified arborist, won!

She’ll receive: One-on-one coaching, bespoke research in her category and revamped materials including bio, LinkedIn profile and thought leadership subjects.

ICYMI - INDUSTRY NEWS WORTH NOTING

The martech landscape has grown by a whopping 7283% to 11,038 marketing technology tools.

SCHEDULE A CONVERSATION WITH US IF

  • You're looking to launch, grow and increase valuation.

  • Want to align your executive brand with your company brand.

  • You want to learn more about our technologies.

  • Your reputation is challenged.

  • You're looking to optimize your marketing spend.